GM DIVERSITY TEAM
Lester Booker Jr.
Lester A. Booker Jr. was named Assistant Manager, Diversity Communications in June, 2016 and leads diversity communications engagement with General Motors brand teams (Cadillac, Chevrolet, Buick & GMC), providing strategic counsel on messaging and key insights into leveraging critical media relationships and reaching diverse consumer segments. In this role, he is also responsible for managing key GM legacy partnerships that increase brand visibility and curate unique media experiences.
Booker joined the GM family in 2014. Beginning as an agency partner for the first two years, he managed brand partnerships, activation and vehicle engagement for the Buick brand.
Prior to GM, Booker worked at Campbell Marketing and Communications, where he developed, executed and managed event logistics, public relations, marketing and community initiatives for a variety clients, including: Ford Motor Company, NASCAR and Team Detroit.
Previously, Booker held multiple positions with the NBA Detroit Pistons and the WNBA Detroit Shock at Palace Sports and Entertainment, where he severed as a member of Internal Work Stoppage Strategy Team that was responsible for developing a staying relevant campaign during 2011 NBA Lockout.
In 2015, Booker was named “CMU 10 Within 10,” which recognizes young alumni that bring honor to Central Michigan University through their work in their career and community. Booker also received employee of the year in 2010 from the Detroit Pistons for his outstanding contribution to the success of Palace Sports and Entertainment.
A Detroit native, Booker holds a Master of Science in Administration degree, with a sports concentration and a Bachelor of Arts degree in broadcast and cinematic arts both from Central Michigan University.
Juanita has recently joined the General Motor Company’s Diversity Communications team in April 2017 and brings nearly 15 years of experience to the team. Juanita has public relations, marketing and broadcast experience in a variety of sectors: automotive (Chrysler, Jeep and Dodge; Ford Motor Company; Lincoln Motor Company), government (U.S. Census Bureau; U.S. Navy), healthcare (Behavioral Health Professionals, Inc.; Training Treatment & Innovations, Inc.), entertainment & gaming (MGM Casino; Essence Magazine; Steve Harvey’s annual awards show), financial (OneMain Financial; Talmer Bank & Trust), courier delivery services (Fedex) and media broadcast production (ESPN; Detroit’s WJLB radio station; and Hampton’s WVEC ABC affiliate).
Juanita holds a Bachelor of Arts degree in broadcast journalism from Hampton University. She is currently pursuing Master of Arts degree in organizational management from Spring Arbor University.
While Juanita dedicated to her career, she also finds time to utilize her social personality to network (professionally and personally), plan lavish weddings for friends and family, and most importantly, spend quality time with her husband, Theron Slappy and their large extended family.
Margarita Bauzá leads Hispanic Communications at General Motors through the Axis Agency, where she is a Group Manager. A native of Puerto Rico with undergraduate and graduate degrees from Michigan State University, she was an award winning print journalist from 1993 to 2008, reporting for daily newspapers including the Detroit News and Detroit Free Press. Her syndicated work has appeared in papers across the country including the Washington Post, the Boston Globe, Chicago Tribune, USA Today and Teaching Tolerance Magazine, a project of the Southern Poverty Law Center. As a journalist, she covered a wide range of beats, including education, health care, business and transportation. Margarita began her public relations career at the University of Michigan Health System, where, among other things, she led communications for the U-M C.S. Mott Children's Hospital. Since 2015, Margarita has led Hispanic communications for GM brands such as Chevrolet, Buick & GMC. Margarita served 13 years as an officer in the U.S. Army. She is fluent in Spanish, English & French.
Tyler joined the GM Diversity Communications team in June 2016. He leads Asian/Middle Eastern communications and supports LGBT and African American communications at General Motors through Weber Shandwick, a global public relations agency. He creates storytelling opportunities with multicultural consumer markets through a number of PR, marketing and communications functions. He holds a B.A. in Advertising and Public Relations from Grand Valley State University, where he also studied Arabic, Spanish and marketing. Tyler has worked in the consumer, food & beverage, public affairs, and health care spheres at several PR/marketing firms in the Grand Rapids and Detroit areas including Lambert Edwards & Associates, Truscott Rossman and 834 Integrated Communications. He is fluent in English and Arabic and speaks conversational Spanish and Hindi/Urdu.
Tyler is a proud member of the LGBT community and an advocate for global social equality, justice and change. On the side, Tyler writes for the LGBT vertical of The Huffington Post, HuffPostQueer.